Rodney Tatum - The Enthusiast Car Care Specialist
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The Vision
I was told by a friend and first unofficial customer that, "I feel like you care about my car more than I do." That moment could summarize my struggle and purpose growing an automotive detailing business, understood and appreciated by select few. Mirror Reflections Auto Spa was created in 2015 based upon the belief that those who appreciated the art and science of auto detailing and car care were disconnected from the mainstream public. There is a reason why (hopefully not just me) we do not park in high traffic areas and receive those 'looks' when we wash our cars more often than our neighbors believe is necessary. It was not only uncommon to find people or businesses that spoke the language of car enthusiast, in general businesses forsake quality in the scaling of their operations. I had the audacity to take the difficult approach of growing a business that would only be understood by a select few.
Discovered By A Legend
As someone who frequently was on the Autogeek forums well before I started a business, I had a place to nurture my obsession with auto detailing. It did not occur to me that I went from being the guy that asked a million questions, to the guy that started helping other people who were learning how to take care of their car. To my astonishment soon after starting a business, I was being selected by Mike Phillips to appear on the TV show 'Competition Ready', Talking with him, a legend in the detailing industry, it was my activity on the forums that caught his attention. I had written up a few of my processes on some of the cars I detailed. But it was my eagerness to help others that impressed him.
Sponsor For Popular Gainesville Car Show
I am a legitimate business owner that happens to detail cars at a high level. But I like to think that those that had an opportunity to get to know me, see that their is more behind me than this. 3rd Annual International Car Show in Gainesville, Florida, held in the Butler Town Center
A Personal Touch
In a world where growth is a consequence of compromise, I wanted to be the outlier in providing the ultimate experience. That meant using products I would use on my cars, going beyond the norm in detailing, and caring about my clients beyond the transaction. That is the Mirror Reflections Auto Spa experience.